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We have over 300 vehicles that have been ordered and are in line for production. That just means that the vehicle has not been produced yet, but will be soon. During this time of extreme inventory shortages, you are best served by dealerships that are committed to selling a vehicle at a fair price. Not all dealerships are created equal. We have over 300 vehicles in line for production, most do not. The reason is simple – we are continuing to sell vehicles at attractive pricing, and GM rewards us with more inventory. NOTE: This inventory is IN ADDITION to the inventory built and showing on our website listings – click here to see those units. more Here is a breakdown of our on-order vehicles as of 10-12-21. 15 Blazer 9 Camaro 63 Silverado HDs Crew Cab 4 Silverado HDs Double Cab 4 Silverado HDs Regular Cab 100 Silverado 1500 Crew Cab 16 Colorado 21 Equinox 9 Suburban 61 Tahoe 10 Traverse 3 Trax 7 Trailblazer If you don't know how to shop our On Order Vehicles, here is a blog post explaining how it works. It is extremely easy and straightforward. If you have any questions please reach out to us. We would be happy to help. Click any of the pictures below to shop our On Order selection.

If you have been shopping for a new vehicle for any time, you will have noticed that there isn't much out there. Chevrolet, in particular, is hurting from supply challenges. We would have over 300 new vehicles at our dealership in past years, with hundreds more in production or on the way. Today, we have less than ten at our dealership. The good news is we have hundreds that are in production! You can reserve the vehicle you want and lock in our below MSRP price. However, that does mean changing how you would shop our website, and this blog will teach you how. more To view our On-Order vehicles go to our website, hover over the Specials tab, and select the New Specials option. You will see a page showing different models. Click the model that you are most interested in shopping for. You will find a web page that looks like the one below. Before you freak out and think this looks like too much, let me simplify things for you. The top line is the Order Number. Think of the Order Number as an identifier for the vehicle. We are using an Order Number instead of something like a Stock Number or VIN because the vehicle has not been produced yet. Notice that there is no price on these vehicles. That is because the MSRP of the vehicle is not officially set until the vehicle is invoiced. GM does increase the MSRP of a vehicle within a model year at times. Therefore, we can discuss pricing at a difference to MSRP, but the MSRP will need to be finalized before a price is finalized for you. With GM’s rebate protection program, we can lock in the rebate structure on a vehicle for you as well. So we can price out a good portion of the vehicle with the only risk being the MSRP change that may occur with Chevrolet. The following line is Vehicle. You will find the model year, model, and, if applicable, drivetrain information. The drivetrain is 4 wheel drive (4WD), 2 wheel drive (2WD), all-wheel drive (AWD), rear-wheel drive (RWD), and front-wheel drive (FWD). Exterior color and interior color are on the next line and should be straightforward. Chevrolet likes to use complex-sounding colors to describe their color options, but a quick google search should show you what to expect. The interior color will also inform you whether or not the vehicle has a leather or cloth interior. Trim includes the Trim Level and the Preferred Equipment Group. Chevrolet's Trim Levels are entry to high end and in order are WT, LS, Custom, LT, RST, Z71, LTZ, Premier, and High Country. Not every model will have every trim, but this should give you an idea. Unfortunately, specific options are not available at lower trim levels. On the Blazer and Traverse page you will notice this line includes an option for both Blazer and Traverse. Don't worry, this is a decoding thing GM does, just reference the Vehicle line to verify you are looking at the right model. Engine will only show the engine included on the vehicle. Transmission will only show the transmission included on the vehicle. The last thing we show is the Options on the vehicle. We did our best only to show options that are relevant to customers. This will include most options or packages included on the vehicle, but a few may be left out. If you have any questions about what a specific package includes or want to know the complete list of options a vehicle has, please reach out to us. Additionally, you can learn about the options in a trim or a specific package by building out the vehicle on Chevrolet.com. Our options should be really, really close in nomenclature to the options on Chevrolet.com. Once you find the car you are interested in, reach out to us through the contact form on the webpage or give us a call. To help us find the vehicle in which you are interested please have the model and order number on hand. We will help you place a deposit and keep you up to date through the production process. Once the vehicle lands, we will schedule a time for you to drive it and take delivery. Finally, as a top-selling dealer in the state, we get a decent volume of ordering allocation to place orders with Chevrolet. By reaching out to us, you can explore utilizing a retail sold order process to get your vehicle ordered. And, at that time we can lock in the MSRP of the vehicle at ordering with it being a sold order! Thank you for being understanding during these weird times, and we look forward to working with you!

E dit: Deals are out of date. See updated deal rankings by following this link. Due to the ongoing supply issues in manufacturing creating too few vehicles in the market, Chevrolet has backed off on its incentives, so getting a good deal will depend on choosing a dealer who wants to move inventory. The good news is you are at the right place. more Costco Auto Program - Save an additional $1,000 if you are a member. Let me start this month off by promoting Costco. If you are a current Costco member - your membership had to start before September 30th - you qualify for an additional $1,000 on all but a few Chevrolet vehicles. I hate that I have to do this but be aware of how a dealer can take advantage of the Costco incentive. Our prices are set and on our website long before you ever interact with us. That means when you tell us you are a Costco member, we give you the extra $1,000, and you go home happy. Some dealers, who do not operate on a fixed price, could change their selling price to capture additional profit. If you are working with a dealer that does not have a set price, I recommend getting a sales proposal before letting them know you are a Costco member. We will be from a decent amount to a little below MSRP on multiple vehicles while many competitors are over MSRP by a lot. There is no catch. We are a high-volume dealer who can afford to offer a good deal because we get adequate inventory. We wrote a blog post on pricing and MSRP. Click here to read more. We want to stay at MSRP and below as long as the market or supply issues don't deteriorate to the point we believe we have to change. Now on to the deal rankings! Quick tip to help you read this. We give our customers all available incentives and our Donohoo discount to provide you with our best price. So when you see something say $5,000 off MSRP, that is usually a mix of Chevrolet incentives and our additional discount. Silverado 1500 - Shop Inventory – Shop On Order We are offering 2021 Chevrolet Silverado Trail Bosses at up to $5,000 off MSRP. This is a ridiculously good deal compared to what is out there. For example, some dealers are charging over $9,000 ABOVE MSRP on their Trail Bosses. With us, you save up to $5,000 and can save an additional $1,000 for a total of $6,000 if you are a Costco member. These things sell right when they arrive, so I suggest shopping from our On-Order page. You can reserve a vehicle that is on the way. Tahoe and Suburban - Shop Inventory – Shop On Order Our Tahoe and Suburban inventory are set at $100 off plus the potential Costco $1,000. That might not sound like a lot, but some dealers ask for over $7,500 ABOVE MSRP. Look at this screenshot. I won't say which dealer it is, but you can get an idea of what to watch for. We expect the inventory shortage to continue well into 2022. So if you are in the market for a Tahoe or Suburban, shop our On-Order page to make sure you get the one you want. Silverado 2500HD and 3500HD - Shop Inventory – Shop On Order Like everything else on this list so far, this is a good deal by relativity. I have seen dealers asking for over $7,500 ABOVE MSRP on their HD inventory. Our $100 off with an option to increase it to $1,100 off with Costco is the best deal around. Camaro - Shop Inventory – Shop On Order Chevrolet has dramatically reduced the number of Camaros they have built in the last couple of years, which is great for resale value. As a result, used Camaro prices are solid, and that helps with purchasing a new Camaro. Given the market, $250 off MSRP is a good value for a Camaro. Colorado - Shop On Order Check out the on-order Colorados here. Unfortunately, we don't have any units on the ground, but we have a number on order. You can order from us or shop around. As long as you don't pay above MSRP for a Colorado, you should be ok. The Colorado holds its value well used. Traverse, Blazer, Trailblazer, Equinox, Malibu, and Trax – Shop Blazer/Traverse On Order – Shop Equinox/Trailblazer On Order – Shop Trax On Order – Shop Malibu On Order Like last month, rebates are NOT very high, but inventory is meager. It is a seller's market. The plus side is that the used market value for these is high, but no one knows if that will be transitory. Be thorough shopping for these vehicles to make sure you get the best deal available. We expect used car prices to stay high, at least for the next few years. So with that in mind, as long as you don't pay outrageous market-adjusted prices, you should be ok to buy right now. But, unfortunately, we know most people don't have the luxury to wait over a year to buy their next vehicle. Best Chevrolet Financing Deals: 2021 Chevrolet Colorado: 2.49% financing 2021 Chevrolet Silverado 1500: 2.49% financing 2021 Chevrolet Suburban: 2.49% financing 2021 Chevrolet Tahoe: 2.49% financing 2022 Chevrolet Blazer: 0% financing 2021 Chevrolet Spark: 0% financing 2022 Chevrolet Trax: 0% financing

Like clockwork, every fourth quarter GM runs a Costco Auto Program discount, and like clockwork, we get customers wanting to take advantage of it but cannot. Let’s go through a little history. SUPPLIER PRICING WITH COSTCO Until 2020, the Costco Auto Program enabled you to get GM Supplier Pricing. As it happened, our pricing was normally below supplier pricing, but you could get a Costco cash card of $300 or $700, depending on your membership level. And because it was a Supplier Pricing-based discount program, you couldn’t combine it with the Educator, Military, College, First Responder, or Healthcare (that group is now known as an Affinity Discount) discounts that were also Supplier Pricing based discount programs. more Then, in 2021, things changed. GM eliminated Costco as a Supplier Pricing-based discount program and changed it to a straight rebate program. For example, it would be $1000 of the rebate, and it would combine (be stackable) with the Affinity Discounts. This year, GM changed the Affinity Discounts to be straight cash rebates instead of pricing programs, and though you cannot combine two different Affinity Programs (Educator and Military), you can combine an Affinity program and a Costco discount. At least that was the case in June when GM last ran a Costco discount program. In our opinion, this is much better. You could not combine Costco with GM Employee or GM Supplier programs in the past. You can now. This was an obstacle to many in the past to use Costco membership to save money. It seems to have been removed. 2021 Q4 COSTCO HAPPENING? We cannot say for certain GM will do a Costco Auto Program in Q4, but it has for several years in a row, and our opinion is that we would be very surprised if it did not come back in Q4 of this year. In spite of the excellent demand and low supply, GM did Costco earlier this year, so we do not think current market conditions are an obstacle. Historically, the Costco Auto Program rebates have been $1000 and even higher for Bolts at as much as $3000. Let’s assume for a minute that history is a guide. Then you should expect a $1000 rebate on popular expensive models like Silverado, Tahoe, Suburban, and perhaps Colorado. That has been the pattern. Big Disclaimer: GM will do what it wants to do on this, so nothing is for certain on these numbers. WHAT IS THE GOTCHA? GM and Costco do not allow you to become a Costco member on October 21 as an example, and take advantage of the Q4 program. You MUST be a member as of September 30 to avail yourself of these discounts. Additionally, there have been pop-up Costco programs run on an ad hoc basis for a month in the last couple of years, but you have to be a member by the end of the previous month of the month it is announced. This is where spending $60 per year on a Gold Membership at Costco could result in savings. It would take almost 17 years of memberships to eat away $1000 of rebate. So, if you bought one Chevy in 17 years, paid Costco memberships every year, and used a $1000 rebate, you would be even. That should be pretty easy to be ahead of as most people buy vehicles more often than every 17 years. So, it is good to maintain a base-level membership in Costco to be able to take advantage of the large rebates on offer when the time comes and you happen to be in the market for a Chevy! If you are not a Costco member, become one by 9/30/21 so you are prepared for Q4 of this year should Chevy offer Costco Auto Program rebates and should you be ready to buy a new Chevy.

It took Chevrolet a few years, but they finally got around to designing a proper, off-road truck. The 2022 Chevrolet Silverado ZR2 is more than just a new option buildout. It is the flagship for a whole new refresh for the Silverado lineup. Among the things improved are the powertrain capability, interior design, and of course offroad capability. more The ZR2 features a Multimatic DSSV spool-valve shocks and matched springs. Like the Trail Boss, the truck has a 2-inch lift, but the ZR2 has more suspension travel. The ZR2 will have front and rear locking differentials, skid plates, and 33-inch tires. That gives the ZR2 a ground clearance of 11.2 inches. The front bumper has been redesigned for better approach angles, and the exhaust tips have been moved forward to prevent damage off-road. The ZR2 comes in only one configuration for now: crew cab and the 6.2-liter V8 with a 10-speed automatic transmission. The engine makes 420 horsepower and 460 pound-feet of torque. There are also some fun touches like the Flow Tie badge, additional grille lighting, black hood insert, and unique wheels. It is obvious the ZR2 was designed to go after Ford's Raptor. Check out Autoblog's comparison if you want to see how the truck stacks up for Ford and Ram's off trucks. While we are excited about the ZR2, we are even more excited about the changes coming to the Silverado. The completely revamped interior offers a crisp, tight-fitting dash with a huge, well-integrated screen and stylish knobs and buttons. The 13.4-inch infotainment screen and 12.3-inch instrument display come standard in LT trims and above. A console-mounted electronic shifter is also introduced for trucks with five-passenger seating. Six passenger models maintain a column shifter. The High Country gets additional flair in the form of genuine open-pore wood trims, perforated leather, and contrast stitching and embroidery. Unfortunately, trim levels below LT will still have the current dash and smaller infotainment system. All 2022 Silverados now come standard with automatic emergency braking with pedestrian detection, lane-keep assist, and automatic high beams. In addition, the High Country is available with Super Cruise and is the only trim you can get it in. Previous Silverado options like the trailering assist systems and the multifunction tailgate will still be available. We just learned about the newly announced revamped 2022 Silverado 1500. We will post further updates when we know more. Reach out to us if you want to reserve a future ZR2 or Silverado with the updated interior.

Edit: Deals are out of date. See updated deal rankings by following this link. September deals are about what you would expect from a company struggling to keep up with demand due to a crippled supply chain. However, that doesn't mean there aren't some good deals. We will walk you through this month's sales. Quick tip to help you read this. We give our customers all available incentives and our Donohoo discount to provide you with our best price. So when you see something say $5,000 off MSRP, that is usually a mix of Chevrolet incentives and our additional discount. more There is an unusual incentive this month offering a $1,000 accessory allowance. We don't think this is a great incentive. You have to give up $500 customer cash (meaning your final price goes up $500) to qualify. You must spend at least $1,000 on accessories, and not all accessories qualify. The allowance doesn't cover labor or tax. We think the customer cash is what most people should choose unless there is an accessory you have to have that costs over $1,000. The Tahoe, Suburban, Silverado 1500, Heavy Duty, and Colorado qualify for the accessory allowance. Silverado 1500 - Shop Inventory - Shop On Order We are offering 2021 Chevrolet Silverado Trail Bosses at up to $6,000 off MSRP. In this market, that kind of deal is almost impossible to find anywhere else. So why are we doing this? Well, they are for sale at $48,605 and have an MSRP of $54,605. What is a little unusual about these Trail Bosses is they have cloth interiors. So if you are looking for a truck with a cloth interior, you better jump on these deals before they are gone. If you want leather, we can install it for an additional $1,500. Shopping for Trail Bosses can be confusing. Check out our shopping guide here. Tahoe and Suburban - Shop Inventory - Shop On Order The large SUV market continues to be one rife with shortages. However, our price of $600 off MSRP is one of the best around. Please read our blog about why dealers are adjusting their prices above MSRP to learn more. Also, if you see a Tahoe or Suburban online or on order, please let us know as soon as possible. These vehicles won't last long. We are finally getting some with the Luxury Package, check out our blog to learn more. Silverado 2500HD and 3500HD - Shop Inventory - Shop On Order Like the Tahoe and Suburban, our $600 off price tag makes this month's sale very strong. There is a national shortage of trucks, and we have a decent number in stock or on order. We still expect inventory to be tight for a long time to come, so if you see what you want, please jump on it. Camaro - Shop Inventory - Shop On Order Chevrolet has dramatically reduced the number of Camaros they have built in the last couple of years, which is great for resale value. As a result, used Camaro prices are solid, and that helps with purchasing a new Camaro. Given the market, $250 off MSRP is a good value for a Camaro. Colorado - Shop On Order Check out the on-order Colorados here. Unfortunately, we don't have any units on the ground, but we have a number on order. You can order from us or shop around. As long as you don't pay above MSRP for a Colorado, you should be ok. The Colorado holds its value well used. Traverse, Blazer, Trailblazer, Equinox, Malibu, and Trax - Shop Blazer/Traverse On Order - Shop Equinox/Trailblazer On Order - Shop Trax On Order - Shop Malibu On Order Like last month, rebates are NOT very high, but inventory is ridiculously low. It is a seller's market. The plus side is that the used market value for these is high, but no one knows if that will be transitory. Be thorough shopping for these vehicles to make sure you get the best deal available. It would be best if you made certain resale value doesn't hamper you years down the road. Best Chevrolet Financing Deals: 2021 Chevrolet Blazer: 0% financing 2021 Chevrolet Equinox: 0% financing 2021 Chevrolet Spark: 0% financing 2021 Chevrolet Traverse: 0% financing 2021 Chevrolet Trax: 0% financing 2022 Chevrolet Trax: 0% financing

This post wrote about the Tahoe and Suburban vehicles lacking fancy technology features was true about a month ago. However, with the 2022 Tahoe and Suburban ordering opening up, Chevrolet has, at least for now, lifted some of the tight restrictions surrounding the LT, RST, and Z71 models. The Luxury Package is a big one. The Luxury Package* option is needed to get an array of safety features, HD surrounds vision, power-folding third-row seats, and more. Unfortunately, ordering this was not possible for several months due to chip shortages, so there are virtually no Luxury Package Tahoe/Suburban vehicles out there to buy. GM also tightly constrained the Premier and High Country packages, though some have leaked out of the factory. The Premier and High Country trim levels are still pretty tightly constrained upon opening for 2022 models. more *Luxury Package options include: Lane Keep Assist with Lane Departure Warning Lane Change Alert with Side Blind Zone Alert Rear Cross-Traffic Alert Front and Rear Park Assist HD Surround Vision; Rear Pedestrian Alert Memory settings for the power driver seat, outside mirrors, and power tilt, and telescoping steering column Outside heated power-adjustable, power-folding, and driver-side auto-dimming mirrors with integrated turn signal indicators Power tilt and telescopic steering column Automatic heated steering wheel Second-row outboard heated seats Second-row power-release 60/40 split-folding bench seats Third-row power 60/40 split-folding bench seats Z71 Off-Road Package The Z71 Off-Road Package** is another popular package with some people who could not be ordered for many months, and it is now back and available. It includes multiple packages together. Notable Changes to the 2022 Tahoe/Suburban Front and Rear Park Assist and Lane Keep Assist with Lane Departure Warning are now standard, so you do not need to get Luxury Package to get those options. Standard equipment is Buckle to Drive. It prevents the vehicle from being shifted out of park until the driver seat belt is fastened, times out after 20 seconds, and encourages seat belt use, which can be turned on and off in Settings or Teen Driver menu. The Driver Information Center on LT, RST, Z71, Premier, and High Country is now a 12 inch diagonal multi-color digital display that includes analog speedometer and tachometer gauges. That replaces the 4.2-inch display on all but the High Country and Premier, which had an 8-inch display. On the Z71, you can now get a 6.2L engine with the Off-Road Performance Package. That does require the Z71 Off-Road Package to get the 6.2L engine. In the RST, you can also get a 6.2L engine, but it requires the Sport Performance Package that has Magnetic Ride Control. The 6.2L engine can be added as a standalone option on the Premier, and on the High Country, a 6.2L engine is standard as it was last year. There is a new option for Reverse Automatic Braking on the Premier and High Country, included with the Enhanced Display and Alert package. Say goodbye to Shadow Gray Metallic and Graywood Metallic. Say hello to Auburn Metallic, Dark Ash Metallic, and Evergreen Gray Metallic. The 22-inch wheel options have been changed up, so you will need to check them out once you see them on Chevrolet.com. Pricing on 2022 Tahoe/Suburban The LS, Premier, and High Country trim had MSRP price increases ranging from $100-300 on the base trim. The LT, RST, and Z71 all had MSRP price increases ranging from $800-900 on the base trim. But, if you are shopping for a new Tahoe/Suburban, buying a current 2021 versus a new 2022 is probably a wash. The rebates have been zero for a few months, and in September 2021, it is $500 on a 2021 as part of the Accessories program. Whatever you lose on price The LS, Premier, and High Country trim had MSRP price increases ranging from $100-300 on the base trim. The LT, RST, and Z71 all had MSRP price increases ranging from $800-900 on the base trim. But, if you are shopping for a new Tahoe/Suburban, buying a current 2021 versus a new 2022 is probably a wash. The rebates have been zero for a few months, and in September 2021, it is $500 on a 2021 as part of the Accessories program. Whatever you lose on price from the price increase and lost rebates will be made up on the resale value of having a 2022 instead of a 2021. So, these price increases are not too alarming for someone looking to keep the price down, given the slim rebates on offer. Advantage of a Sold Order With Tahoe/Suburban vehicles getting bought so quickly upon landing or getting deposits while in transit, a customer’s choice becomes super slim. You may end up waiting just as long to find one on the lot as you could wait to get an order in right away. Additionally, if you order with us, we can lock in the pricing on a 2022 if GM institutes another price increase. They upped the price once in 2021 on a 2021 Tahoe and given inflationary issues, another price increase in 2022 sooner than the one in 2021 wouldn’t surprise us. But, if the order does not get in before the price increase, the price cannot be locked. Seek the Dealer with Lots to Order – the Tahoe King! In 2019 we finished 14th in the United States in retail Tahoe sales amongst all Chevrolet dealers and have continued on since. We outsell the rest of the state of Alabama’s dealers by a lot. Therefore, we earn lots to build. For the start of the 2022 year, we are already filling orders waiting on Luxury Package from 2021, but we anticipate additional orders being available. Check out the orders we haven’t allocated to customers either on order or in transit by going to this link. On that link, you will see a contact us form where you can provide the details on the type of build you want for your 2022 Tahoe or Suburban. If you would like to read more about the Z71 Tahoe, check out one of our staff’s blog entries about his experience owning a Z71 Tahoe. We think the Z71 is an incredibly sharp-looking trim, but the RST is a close second with a great look itself.

September 2021 Trail Boss purchasing guide LT Trail Boss Options and Packages Severely Limited Due to microchip issues and other manufacturing constraints, many options on an LT Trail Boss became unavailable to build. The Leather package requires the Convenience II package*, and the Convenience II package was not able to be ordered for a significant period of time this year. So what does that mean? It will be difficult to find an LT trail boss with factory leather, and you will find it difficult to get the multi-flex tailgate or sunroof as they require Convenience II to order either of them. Advanced trailering and the Safety Package with front and rear park assist, lane change alert, and rear cross-traffic alert were unavailable due to manufacturing constraints. That has only left a few options to really add to the LT Trail Boss. We have added on most of our 2LT Trail Bosses the Bed Protection Package with an MSRP of $685 as it gets you rear wheelhouse liners and a Chevy spray-on Bedliner from the factory. Some of our LT Trail Bosses have 20-inch black wheels instead of the 18-inch black wheels for an additional $500 MSRP. The 20-inch wheels have Mud-Terrain Goodyear® Wrangler Territory® instead of the Mud-Terrain Goodyear® Wrangler DuraTrac® on the 18-inch black wheels. The tires on the 20-inch wheels are less “grippy” and maybe a bit less noisy to ride on the highway. more Custom Trail Boss Option You may notice there is also a Custom Trail Boss that is different than the LT Trail Boss. Below you can see the differences between the Custom and the LT. In our opinion, the MSRP on the Custom Trail Boss has been set way too low relative to the LT Trail Boss. For that reason, you will see a large number of LT Trail Bosses available at our dealership with a greater discount from MSRP than the Custom Trail Bosses. We believe at $3,000 off MSRP including rebates that the Custom Trail Boss is a tremendous value. In order to provide another comparable great value, we have our LT Trail Bosses (mostly cloth with bed protection pkg) at $6,000 off MSRP including rebates. We think that bridges the gap between the two trim levels and provides more affordability for someone looking to get a Trail Boss with a just few more bells and whistles. For many of the LT Trail Bosses, that brings the price below $50,000 before taxes and fees. So what about our customer that wants the leather package and many of the goodies on the LT Trail Boss? Reach out to us about ordering one with more features as the constraints are just now loosening up. It will likely be a 2022 Silverado 1500 Limited ( click here for our discussion on the 22 Silverado 1500 Limited) that will be very similar to the 2021. If you really like the multi-flex tailgate, that is available on the Custom Trail Boss. Click here to see available Silverado 1500s we have coming that will include any Custom Trail Bosses with Multi-flex tailgate and any LT Trail Bosses with leather package. Finally, if you’d like to get leather installed in the LT Trail Boss with cloth, we can get aftermarket leather installed for $1500 and achieve at least some part of the missing options you might want in an LT Trail Boss. Click here to see all of the Trail Bosses we have in our inventory, either in transit from the factory or at the dealership. Remember, all pricing runs through September 30, 2021. Major Differences Between Custom and LT Trail Bosses at Base Configuration Custom with 5.3 V8 LT with 5.3 V8 Base MSRP before Rebates 47140 53145 Transmission 6 Speed 10 Speed Rear Axle 3.42 3.23 Front Grill Chevrolet Black Bowtie Door Handles Black Body Color Climate Control Manual Dual-Zone Automatic Front Seats Bench Heated Bucket Seats w Console Power Driver Seat No Yes Floor Liners Available Standard Keyless Open and Start No Yes Steering Wheel Manual tilt steering column Mounted Controls / Leather / Manual tilt and telescoping steering column Driver Information Center 3.5 inch monochromatic 4.2-inch color Height 78.35 inches 75.49 inches LED Fog Lamps / Reflector Headlamps No Yes *included items in the Convenience II Package that is not available on many LT Trail Bosses. Universal Home Remote; Rear sliding power window; 120-volt power outlet on the instrument panel; 120-volt bed mounted power outlet; Chevrolet Infotainment 3 Plus System1 with 8" diagonal color HD touchscreen; 2 USB ports; SiriusXM®3 with 360L trial subscription; HD Rear Vision Camera; Bose® Premium Sound System, 7-speakers with subwoofer

So you may have seen an advertisement like this for a new Chevrolet vehicle. Then, you are stunned and ask “What is a $3995 market adjustment?” That means the dealer is taking MSRP, adding the market adjustment, then subtracting the rebate. In other words, the price before rebates is OVER MSRP. The other advertisement you might see is this one. The dealer crosses out MSRP, shows the available rebate from Chevrolet, and then says to please call to get a price. That means the dealer is likely charging over MSRP but doesn’t want to put how much over MSRP it is on the website. more The final thing you might see is MSRP and the rebates and nothing else but when you contact the dealer, the dealer tells you that is just the MSRP and rebates on the website, but our price is reflective of current market conditions. You won’t know if this is the case until you contact the dealer. Are these dealers bad people? They are competitors of ours, so it would be easy to label them as bad people, but that isn’t the case. In the marketplace, since GM isn’t making enough of these vehicles, there is much more demand to purchase them than supply to sell them. By raising the price above MSRP, these dealers are not handing over a “consumer surplus” in economic terms, or not giving away value the market says they can charge the customer at the price, in real-world terms. That is one way to handle a shortage of something. Use price to ration the shortage. There is absolutely nothing wrong with that – nothing unethical or illegal. Why aren’t we pricing above MSRP? In super rare cases, like one time when we got a stock unit Corvette that was not pre-sold, we did price above MSRP but below market price and still got hammered with customer requests to buy it. But if you order a Corvette with us, we charge you MSRP on the order. And, for our precious Tahoe, Suburban, Camaro, and Silverado HD inventory, we are anywhere from $100 to $250 under MSRP, so approximately priced at MSRP. So if we could price above MSRP, why don’t we? Here are a few reasons. We recognize that many people wonder why they can’t buy directly from Chevrolet instead of using a dealership. And we know we perform all kinds of vital services that Chevrolet would find more costly to do than we do it, and we are more knowledgeable about our local market. We won’t get into a tangent on the pros and cons of a franchise system. But if the manufacturer suggests a retail price, and they obviously sell the vehicle to us for some amount below that, we are exposing ourselves to an argument that we are in the way of buying from Chevrolet and making things worse and more expensive. Not entirely true, but certainly casts us in a poor light. Unless we start to experience hyperinflation or sustained bad inflation, the equilibrium in the market will rebalance. When you buy from us today, you are not selling that vehicle in today’s market. You are using for personal use. So, you are exposed on average to 2-3 years of value movement on that vehicle outside of normal depreciation from use. When the market rebalances, we are concerned about your trade value and financial position at that time. There is no escaping a value hit when you buy at the top of the market, but we want to scale ourselves back some to provide a little protection to the consumer. We do that because we want you to be able to afford the next vehicle. There has been a lot of economic damage from COVID, and our business, while thought initially to be exposed to major losses and had major losses for a short time, has done well financially from the supply issues. We don’t want to price gouge, so we try to stay under MSRP. We have been one of the top sellers of Chevrolet in the state of Alabama, and by doing that we have not been as hurt on supply as other dealers because we have continuous earned more product through our high sales. Therefore, we aren’t in danger of having nothing to sell for a model for 3 months. That gives us the flexibility to price more moderately and deliver better pricing to the consumer than competitors in the marketplace because we have enough inventory to sell that way. What are the lessons for you as a consumer? If you really want to purchase that vehicle for $4000 over MSRP, and you really need it, and you cannot find a better alternative, then that may be the purchase you need to make. But, if a dealer is pricing over MSRP, you may want to tone down your impulses and do more research. We have vehicles on order we can allocate to you. You can find them here if you are unable to find a built vehicle on a lot you can buy today. You also may want to hold out in the vehicle you have longer if you can do so.

Edit: This post is out of date. See updated deal rankings by following this link. August's deals are sizzling...if you compare them to their used counterparts. It is rare in the auto industry to say that a new vehicle offers a better value proposition than their used counterparts, but this August, that statement is true - at least for Chevy. Quick tip to help you read this. We give our customers all available incentives and our Donohoo discount to provide you with our best price. So when you see something say $5,000 off MSRP, that is usually a mix of Chevrolet incentives and our additional discount. more Silverado 1500 - View Inventory We are offering 2021 Chevrolet Silverado 1500 at up to $6,000 off for purchasing customers. To put that in perspective, we have seen used Silverado 1500s going for above MSRP at the wholesale auction with 20,000 miles on them. The craziness on used Silverado 1500s is softening some, but these trucks have traditionally held value really well, and that will mitigate some of the slimmer rebates on offer from Chevrolet. Our really strong pricing offering is the high country at $6,000 off MSRP. We start the month with a handful of them, and we expect they will go quickly. We have a tremendous selection of Trail Bosses. A recent search within 250 miles of our store found we have about 15% of the trail bosses available. That distance covers Atlanta, Nashville, Birmingham, Huntsville, Chattanooga, Knoxville, Montgomery, and Tuscaloosa. The custom Trail Boss is an incredible value at its MSRP levels. We believe Chevrolet has priced the MSRP a little too low on that trim level. We are selling that vehicle for $2,750 below MSRP including Chevrolet rebates. The LT Trail Boss has a few more creature comforts, and we have those priced at $5,000 below MSRP – an outstanding value in today’s market. Click here to see our Trail Boss Shopping Guide. BOLT EUV and BOLT EV - View Inventory The 2022 BOLT EV and BOLT EUV are both listed for "MSRP," but in reality, we are offering them at $2,000 off MSRP. Chevrolet is particularly aggressive on lease deals this month, so check out our leasing pricing here. The deal on purchasing a Bolt isn’t quite as favorable, but we’ve done our best to make the price attractive given the incentive support from Chevrolet. Tahoe and Suburban - View Inventory The 2021 Tahoe and Suburban market is a weird one. Like the truck market, used Tahoes and Suburbans are going for well above MSRP at the auction. So our discount of $250 off MSRP is excellent compared to our competition. We know this doesn't make much sense, but that is the market we are in with these inventory and chip shortages. We don't expect prices to get much better until later 2022, so if you find the Tahoe or Suburban you are looking for, we suggest you jump on it. Silverado 2500HD and 3500HD - View Inventory Like the Tahoe and Suburban, the HDs are a great buy because of the market. Used trucks are selling at ridiculous prices, so buying one of our new ones at $250 off can save you thousands. Inventory will be tight for a long time to come, and our selection is better than most. If you see what you are looking for, be sure to jump on it. Traverse, Blazer, Trailblazer, and Equinox - View Inventory We have plenty of these on order, but a really limited number on the ground. The rebates aren’t particularly high on these, so you aren’t in an advantageous position shopping for these. It is a seller’s market. The plus side is that the used market value for these is high as well, but no one knows if that will be transitory. Camaro - View Inventory Chevrolet has greatly reduced the number of Camaros they have built in the last couple of years, and that is great for resale value. Used Camaro prices are very strong, and that helps with purchasing a new Camaro. Given the market, $250 off MSRP is a good value for a Camaro. Colorado – View Inventory Check out the on-order Colorados here. We are offering $1500 off MSRP, and given how well a Colorado holds its value used, that is a decent buy in today’s market. Malibu, Trax – View Inventory The rebates are poor, and the availability is poor as well. Neither of these vehicles traditionally performs that well on depreciation as used. We have some on order – you can see the Trax here, and the Malibu here. We would be happy to reserve them for you. Spark – View Inventory We only have one to start the month, but a rebate of $1000 on a vehicle in this price point is not bad in today’s market for less expensive vehicles. Best Chevrolet Financing Deals: 2021 Chevrolet Blazer: 0% financing 2021 Chevrolet Equinox: 0% financing 2021 Chevrolet Spark: 0% financing 2021 Chevrolet Traverse: 0% financing 2021 Chevrolet Trax: 0% financing